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100% Digital Marketing Job Assurance Program

Comprehensive Courses Tailored for the Holistic Development of Industry Freshers. This program focuses on employability enhancement and includes a mandatory apprenticeship, paving the way to your first job.

Job Assistance* | Starting Salary of at Least ₹15K

Eligibility Criteria: Graduation (in Any-Stream)

Easy Installment Plans and Loan Options Available

Internships During the Course with Partner Companies

Placement assistance until you secure a job*

Personalized Support for Completing Your Graduation

Delivering the Best of Hybrid Learning to You

Hybrid Learning = Interactive and Collaborative Classroom

HD Videos

High-quality explainer videos covering all topics for students

Progress Tracking

Monitor your learning progress and milestones with the SMART tracker

Content Library

Get access to over 100 PPTs and videos, regularly updated on portal

Surprise Tasks

Exciting live tasks and projects for genuine industry exposure

Digital Marketing Course Syllabus

Digital Marketing is an ever-evolving and dynamic field that requires a blend of creativity and analytical thinking. To stay competitive in this fast-paced industry, our Digital Marketing Course curriculum is frequently updated to stay ahead of the latest trends and technologies, ensuring you receive up-to-date knowledge.

Our Certified Digital Marketing Course offers a comprehensive, in-depth approach to mastering digital marketing. Whether you’re looking for an online course that covers every aspect of digital marketing or a program that provides specialized knowledge, our course is the ideal solution for you.

With over 30 modules and dedicated sessions, this course provides you with both foundational skills and advanced techniques in digital marketing. We offer multiple online classes each week to ensure you thoroughly understand and master each module within the set timeframe. This structured learning approach gives you a strong foundation in digital marketing.

Backed by over a decade of experience in training, VivekShala has designed this online course to be one of the best in the industry. As digital marketing thrives in the online space, our course immerses you in real-world scenarios, providing you with practical, hands-on experience to apply your knowledge effectively in the digital landscape.

Getting Started with the course
  • Familiarize yourself with the course structure
  • Meet Our team
  • Receive guidance for a seamless course completion
  • Developing a Marketer’s Mindset
  • Effective Marketing Strategies for Business

Introduction to SEO

  • How Search Engines Work
  • Basics of Indexing & Crawling
  • Optimizing Crawl Budget
  • Organic vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • On-page SEO (Content, Architecture, HTML)
  • Off-page SEO/Link Building (Social, Content-based, PR)

Keyword Research

  • Finding Seed Keywords: Mind Mapping for Keyword Research
  • Using Wikipedia and Forums for Keyword Insights
  • Keyword Research Process: Identifying Seed Keywords, Collecting Metrics, Mapping Keywords
  • Google Keyword Planner Tool

On-page SEO

  • Basics of HTML, JavaScript, and CSS
  • Key HTML Tags for SEO: Title, H1, META Tags, IMG, A
  • XML, HTML Sitemaps, and Robots.txt
  • Content Clusters (Creating SEO-driven Content)
  • Negative On-page Practices to Avoid

Technical SEO

  • URL Architecture
  • Page Speed Analysis (GTMetrix, YSlow, Google Page Speed Insights)
  • 301 Redirects

Mobile SEO

  • App Store Optimization
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search

Schema Markup

  • What is Schema and Its Relevance to SEO
  • Schema Types – Microdata, JSON-LD
  • Common JSON Schema Tags: Organization, Website, Blog Post, LocalBusiness
  • Schema in SERPs

Off-page SEO

  • Link Building: What and How
  • Link Building Tactics and Manual Process
  • Link Building Metrics
  • Social SEO: Quora, YouTube SEO, Slideshare, and More

Local SEO

  • Local SEO and the Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on Your Website
  • Local Listings and Citations

Backlink Audits using SEMrush

  • Auditing Backlinks of Your Website and Competitors
  • SEO Audit Tools and Measurement

SEO Audits

  • Different Types of SEO Audits
  • Complete SEO Audit Checklist (Screaming Frog, SEMrush, GTMetrix, Google Page Speed Insights, Mobile Site Audit)
  • Google Search Console

Algorithm Updates

  • History and Evolution of Google Algorithms
  • Key Updates: Panda, Penguin, Pigeon, Caffeine, RankBrain

Measurement with Google Analytics

  • Basics of Google Analytics
  • Key SEO Metrics: On-page, Off-page, and Technical
  • SEO Reporting

SEO Resources and Careers

  • Top SEO Blogs and Free Learning Resources (Moz, Google Analytics)
  • Exploring a Career in SEO

Introduction to SEM – Fundamentals & Case Studies

  • Consumer Journey
  • What is SEM and Why is it Important?
  • Understanding Google AdWords and its Significance
  • Google Network Overview
  • Key AdWords Terminologies
  • How SEM Auctions Work
  • Structure of an AdWords Account
  • Types of Campaigns: Search, Display (including Videos), Shopping, and Mobile-Specific Campaigns – When and Why to Use Them
  • Creating a Search Network Campaign
  • Ad Formats and Best Practices
  • Ad Text Policies and Optimization Tips
  • Dynamic Keyword Insertion (DKI)
  • Ad Extensions
  • Keyword Research Tools: Keyword Planner & Estimator
  • Understanding Keyword Match Types and Strategies
  • Landing Page Best Practices
  • Bidding and Budgeting Strategies
  • Optimizing Search Network Campaigns with Keyword Planner, Match Types, and Best Ad Text Practices

Creating Google Display Network Campaigns

  • GDN Targeting Options
  • Display Ad Formats
  • Using the Ad Gallery Tool
  • Conversion Tracking Setup
  • GDN Campaign Creation Demo
  • Remarketing Strategies
  • Advanced Display Techniques: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Smart Display Campaigns

Mobile Ad Campaigns

  • Universal App Campaigns Overview
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Using the Conversions Report Editor
  • Mobile Ad Campaign Optimization Techniques
  • Account Audit Demo

Shopping Campaigns – Introduction

  • Understanding Google Shopping Ads/Product Listing Ads (PLAs)
  • Where Google Shopping Ads Appear and What Shoppers Do
  • How Retailers Benefit from Google Shopping Ads
  • Features and Benefits of Google Shopping
  • Steps to Create Google Shopping Ads and Use PLA Ads
  • Google Merchant Center Setup
  • Creating Shopping Campaigns on Google AdWords
  • Tracking and Optimizing Shopping Campaign Performance

YouTube Marketing – Introduction & Ad Formats

  • Overview of YouTube Ad Formats
  • Creating YouTube Campaigns
  • YouTube Analytics Overview
  • Video Campaign Optimization Tips

Getting Started with Social Media Marketing

Introduction to Social Media

Facebook Marketing

  • Understanding Facebook Marketing
  • Crafting Content for Facebook & Social Media
  • Why Content is the Core of Social Media Marketing (SMM)
  • The Psychology of Social Sharing
  • Creating Content That Naturally Encourages Sharing

Tools for Content Creation

Facebook Marketing

  • What is Facebook Marketing?
  • Best Practices for Facebook Pages
  • Key Performance Indicators (KPIs) for Success
  • Understanding Facebook Insights
  • Utilizing Facebook Business Manager

Facebook Advertising

  • Facebook Ad Campaign Objectives
  • Targeting Options for Facebook Ads

Instagram & LinkedIn Marketing

Instagram Marketing

  • Optimizing Your Instagram Business Profile
  • Developing an Instagram Content Strategy
  • Best Practices for Instagram Marketing
  • Influencer Marketing on Instagram
  • Instagram Analytics & Measurement
  • Running Instagram Ads

LinkedIn Marketing

  • Personal Branding on LinkedIn
  • Brand Marketing on LinkedIn
  • Creating and Managing LinkedIn Company Pages
  • Advanced Search Features on LinkedIn
  • LinkedIn Premium Features
  • LinkedIn Ads

Twitter and Snapchat Marketing

Twitter Marketing

  • Using Twitter for Brand Awareness
  • Twitter Ads Overview
  • Analyzing Twitter Performance with Twitter Analytics
  • Twitter Tools: Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach, TweetArchivist

Snapchat Marketing

  • Using Snapchat for Business
  • Building a Snapchat Following
  • Driving Engagement on Snapchat
  • Snapchat Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing

  • Leveraging Pinterest for Business
  • Best Practices for Marketing on Pinterest
  • Using Rich Pins for Enhanced Marketing
  • Pinterest Analytics & Measurement

Social Media Marketing Tools

  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social

Crafting a Successful Social Media Strategy

  • A 10-Step Framework for Crafting an Effective Social Media Strategy
  • Creating Shareable Content
  • Developing Content for Multiple Platforms
  • Generating Content Ideas and Planning
  • Effective Content Distribution
  • Evaluating Social Media Success

Digital Marketing Master Tools like...

Simplify Complex Tasks and Uncover Competitor Strategies by Mastering Over 50 Digital Marketing Tools (Both Free and Paid)

Theory, live Practical & Implementation

Who can attend?

From IT and business professionals to statisticians, mathematicians, graduates, post-graduates, and career changers, data science appeals to a diverse range of individuals. With millions of job openings globally, the role of a data scientist has emerged as the most sought-after career of the decade.

Course

Rs 24,750

Duration

3 Months

Classroom

48 hours

Assignments

80 Hours

Exams

2 Exams

Batches

Weekends

Exclusive Digital Marketing Internships

Upon successfully completing this Digital Marketing course, every participant will have the opportunity to undertake Digital Marketing internships with various companies. These internships will greatly enhance your skills and add significant value to your resume.

OUR STUDENTS WORKING WITH COMPANIES LIKE ...

“We offer 100% placement support to our students upon completing the best Digital Marketing course in Delhi NCR with placement assistance.

Why Should You Participate in this Course?

Across India, including Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, and Kolkata, join our program! The digital marketing online course provides a flexible and comprehensive platform for individuals to master online marketing from the comfort of their homes. It covers key topics such as search engine optimization (SEO), social media marketing, content creation, email marketing, pay-per-click (PPC) advertising, and web analytics.

Best Industry Trainers

Learn directly from Digital Marketing experts, each bringing extensive experience of up to 10 years in the field.

Interactive & Practical

Extensive hands-on preparation with over 100 hours of practical digital marketing tasks.

Attend from Anywhere & Save Time

Study from anywhere using just a laptop and save valuable time with efficient learning

Vivekshala

We provide a variety of courses tailored to your preferences, schedule, and career goals

Development & Digital Marketing Foundation
Master Class

for 10X Growth of Career & Business in 2025

Why attend?

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